Our stand was one of the biggest and of course one of the most attractive for visitors. It took up an amazing 169 square meters.
FIBO is a 4 day event beginning on Thursday, which is mostly for partners, distributors and business meetings. And this day, 83,000 business partners visited FIBO. On Friday, gates of the expo opened for the general public, especially from the fitness world. An event that focusses on Body building and Fitness on such a large scale is not seen within any other event and the visitor rate is evidence of this as This year it grew up to 150,000 visitors.
At our stand, you could find many athletes from our NUTREND Team, such as Helga Stibi, Michelle Heuts, Evelien van Pelt, Benjamin Radič, Moctar, Davor Brdjanovič and also our new ambassadors Elise Naumanise and Kevin Nellen, who was also moderator of the whole programme at our stand. There were contests, photo shootings, posing sessions and countless numbers of many kinds of souvenirs from our signature cards, t-shirts to bodies themselves. Cologne expo was a really great experience and that is why we are already looking forward to next year.
According to organizers‘ the fitness era is experiencing a huge boom and the visit rate had a 6,1% growth which confirms this fact. That is why we look forward to see those numbers increase in the upcoming years!
